I asked Eden if he fancied getting involved in the larger event with Dell and he accepted. We winged the whole thing but thanks to magic of VR and a Britney Spears dance off, we’d actually created something pretty enjoyable.
(Side note: Huge thank you Ben Corrigan, James Suwanpatra and Chris Ireson. You’re willing to give this a try with me and make everything that came after possible!)
Those three action packed days taught us so much about what worked and what didn’t. With three cases studies in our hand and som wind in the sails we were off. Over 150 of events later, one by one, we’ve fine tuned our recipe. We’re driven by a love of VR, people, and an insatiable curiosity for what VR can do for businesses and their events.
Since day one been able to work with some amazing, innovative customers and brands and hope you’ll be along for the journey with us!”
But Jason, Why Steamed Egg??
“After wracking my brian for a name for months, I went back to the drawing board and tried to think about the things I love most. Steamed Egg was the first thing that came to mind.
But besides being my favourite food, there’s a little more to it. . . .You have to cook steamed egg just right. It wants that perfectly runny yolk. The heart of the experience in my humble opinion.
A handful of seconds under or over done and you’re left with sloppy or dried out eggs. We definitely don’t want that do we?
That magical pop we all crave only comes when you pay very close attention to the timing of your steaming. Taking them out at exactly 6 minutes and 20 seconds before dropping them into cold water. Just long enough to touch.
Do it right and your shell will roll off perfectly to reveal a soft, warm runny centre that will make you mmhhhhh with delight as you take a bite.
Thus, our philosophy for creating events and experiences was born.