For most of us, the places we hear about in the climate news are hard to feel connected with day-to-day. Their distance from our urban lives and their scale are not easily relatable.
It makes these crucial issues difficult to keep front of mind. Virtual reality brings us closer to the places around our planet being affected by human impact, from the Amazon rainforest to Antarctica.
This visibility empowers innovators to paint a picture of a better future; one where their solutions are being deployed at scale to tackle the climate crisis.
Unlike any other medium, VR offers a presence with the environmental subject matter in a super visual way, which creates an emotional connection.
Topics become memorable, fascinating to discuss with others and ultimately boosts awareness about the most critical issues of our time.